A registered design protects the appearance, shape, pattern, ornamentation, or configuration of an article. It is especially useful where the look or functional form of a product gives it commercial value.
Aesthetic designs
An aesthetic design protects visual features that appeal to the eye, such as shape, pattern, configuration, or ornamentation. The design must generally be new and original, and it must be capable of being produced by an industrial process.
Functional designs
A functional design protects features where the shape or configuration is linked to how the article works. Functional designs must generally be new and not commonplace. They are different from patents because the focus is on the design features of an article rather than the broader inventive concept.
Lifespan and document preparation
In South Africa, aesthetic designs can be protected for up to 15 years and functional designs for up to 10 years, subject to renewal requirements. Good drawings, product images, descriptions, ownership details, and filing records are important when preparing a design application.
Quick checklist
- Decide whether the design is aesthetic or functional
- Prepare clear drawings or product images
- Confirm owner and creator details
- Track design renewal deadlines
Official resources
Requirements can change. Use official sources for current rules, portal steps, and compliance requirements.
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